Melbourne sports museum
MCG Logo
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| Photograph Taken By Andrew Weegberg |
Artist: Richard Henderson
Date: 2005
Medium: Digital format
This new redesigned logo is one that brings
the MCG into the present. The use of soft cool colours all aid to create a
calming a pleasing logo. The use of these cools colours all allow for the white
text to sit cleanly within the design creating a very good contrast
The use of lines is something that all adds
to the overall effectiveness of the design. The lines add shape to the logo
allowing it to be easily recognised by the general public. Another thing that
has been considered with the creation of the lines is that they each represent
a different section of the ground.
The only issues that I have with this logo
is that the use of a gradient is a logo is something that isn’t done regularly
and is something that makes it hard to reproduce on clothing.
The logo has been created to match the
ground once renovations have been finished. As the stadium is strong and is
made up of clean lines I believe that the logo is highly appropriate and is one
that will not date. This is a good thing as this is the second logo in the
history of the MGC to have been created.
Another feature of this logo is that it is
of a shape and size that that it can be reproduced and used in a wide range of
applications. This is also a logo that works well as a solid colour.
Below is an image of the logo being using
in other applications.
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| Glass Window Transfer Photograph Taken By Andrew Weegberg |
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| Sign outside stadium. Large and Small scale version of logos. Photograph Taken By Andrew Weegberg |
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| Wristband with logo printed on it. Used for guided tours of stadium. Photo Taken By Andrew Weegberg |
Sydney 2000 Olympics Logo
Artist: A collective of designers employed
by SOCOG in association with Bang Design.
Date: Approx 1996 (work commenced on the
design)
Medium: Digital Format
This fresh dynamic logo has had a lot of
time and consideration placed into it. It’s main purpose of promoting Australia
to the world has been achieved to a very high standard.
The colours that have been chosen all relate
to Sydney and the surrounding area. The blue colour specifically was chosen to
represent Sydney as the city has blue skies, blue water. The use of other
strong colours such as yellow and red have been placed into the logo to
symbolise the Australian outback. With Sydney playing host to colourful beach
goers and other colourful events such as the Mardi Gras it makes sense to keep
this olyimpic logo colourful and vibrant.
Another concideration that has been made
with this logo is that all of the colours in this logo a suitable for broadcast
and usage by the worlds media. This is a vital consideration as you do not want
the overall effectiveness of the logo to be lost when the world is watching.
The use of other elements such as line is
another feature that adds to the effectiveness of the logo design. The line is
shaped in a way which also incorporated the landmark of Sydney being the Sydney
opera house. This is a very good move as that building is one of the most icons
features of Sydney worldwide.
The typography used in the in logo is
strong and playful giving the viewer a real positive feel to the logo and the
event itself.
Out of all of the Olympic logos I think
that this is one of the best logos to have been produced. The strong use of
colours and focus on the local culture all combine to create a fun, effective
and creative logo with a wide range of applications.
The thing that tells me that this design is
strong is that it has been designed with the intention to modify and change it
later on so it can suit all of the other symbols required for the events that take
place in the Olympics.
This logo can also be reproduced as a sold
colour logo and not loose any of it s effectiveness. An example of this can be
seen on the Taekwondo uniform pictured below.
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| Taekwondo Uniform from Sydney 2000 Olympics. |
